British Heart Foundation

Wear it! Beat it! National fundraising event.

#wordpress #Not-for-profit #Fundraising #Email #Strategy

We delivered an engaging digital campaign for BHF’s National fundraising event Wear It! Beat It! providing an online hub for supporters to get involved and share their support.

The website was developed in Wordpress and it integrated with the JustGiving API and the DotMailer API to ensure the fundraising and communication funnel was streamlined to maximise the efforts of every supporter.

We created an email strategy and programme that used DotMailer's triggered event system to deliver a highly personalised series of communications throughout the lifecycle of the campaign.

The fun-packed Wear it! Beat It! campaign, both on and offline helped BHF increase the events average gift by 10%.