Will Aid

Fundraising campaign for nine of the UK's best known charities.

#salesforce #Not-for-profit #Fundraising #Website #Drupal #Strategy

We've run the annual Will Aid fundraising campaign and full digital offering for four years, raising well over £4 million in the process!!

Working with stakeholders across nine of the UK’s leading charities, we have delivered an integrated, full service campaign.

We've designed and built a new website on Drupal 8 that brings their new brand to life, allows supporters to donate and find out how they can support the campaign in one place. Other major projects include a new Salesforce CRM setup, overseeing a brand refresh and an online booking system.

By streamlining their digital offer across email, CRM, offline and the website, we have been able to ensure the campaign is fit-for-purpose for years to come.


Ashford + Sons have always given 100% and really believe in the campaign. It comes with a unique set of challenges - they've demonstrated an ongoing commitment and knowledge of fundraising that means it continues to raise a staggering amount each year.

Peter de Vena Franks, Campaign Director